What should a model cover letter include?

Explain why you want the assignment, then use one relevant example to show what you can offer. State what you did and what happened as a result. That example might involve presenting a product, responding to direction on set or preparing photographs for a portfolio.

What can I use as evidence if I have no modelling experience?

Use a project, course activity or volunteer commitment. Pick a specific moment when you followed instructions, dealt with a change or worked with other people. Explain your part and the outcome without suggesting that the activity was paid modelling work.

Should I mention my modelling portfolio?

Yes, if it helps the client judge your suitability for the assignment. Briefly say what the portfolio shows, such as your appearance, range or previous work, and provide it in the format requested. The letter itself should still explain why you fit this particular brief.

How should I sign off a UK model cover letter?

Use "Yours sincerely" after a named greeting. After "Dear Hiring Manager" or "Dear Sir or Madam", use "Yours faithfully".

Role cover letter

Model cover letter example and writing guide

Updated 5 November 2026

Use your model cover letter to show why your experience fits the assignment. Choose one or two examples from previous work, personal projects or transferable experience, and explain what you contributed. The model CV guide can help you keep the details consistent across both documents. Adapt each application instead of sending the same letter unchanged.

Square brackets mark facts only you can supply. Replace each prompt; never send the placeholders unchanged.

Choose the version that matches your situation

The role stays the same. The evidence changes with your starting point. Replace every square-bracketed prompt before sending.

Experienced model

Replace every highlighted prompt

Dear [Hiring manager's name],

I am applying for the experienced model position at [Company name]. Your work on [specific employer service] caught my attention. During [relevant project], I posed for promotional photographs and video while presenting clothing and accessories.

Evidence

I listened carefully to the photographer's direction, then adjusted my pose and expression for each shot. I worked closely with the stylist and hair and makeup artists to maintain the required look throughout the assignment. My contribution led to [measurable result].

Fit

The work called for patience, poise and the stamina to stay consistent through repeated takes. I would bring the same approach to [team objective] and would welcome the chance to discuss the assignment with you.

Thank you for considering my application.

Yours sincerely,

[Your full name]

Write your own covering letter

Opening

Start by naming the model position and explaining why this employer interests you. Briefly mention one relevant assignment, such as posing for promotional photographs or presenting products, but leave the details for the body. You could instead lead with a strength such as listening carefully to direction or adapting when a brief changes. Address the recipient by name if you know it; otherwise, use "Dear Hiring Manager".

Choose your evidence

Match your evidence to the assignment. For promotional work, describe how you presented a product on camera and what the finished images or footage achieved. If the brief involved a production team, explain how you responded to the photographer, stylist, director, or hair and makeup artists. You can also use an example that shows active listening, adaptability, organisation, poise, patience, or endurance. Mention your portfolio when its photographs demonstrate your appearance, range, and previous work. Give a specific project and outcome for each point.

Build the body

Build the body around one assignment rather than a list of qualities. In the first paragraph, set out the brief, your part in it and the result. You might explain how you displayed a product for photographs or video, or how you worked with the photographer and other crew to achieve the requested look. In the second, choose the skill the example proves, perhaps active listening, adaptability or endurance, and relate it to the advertised work. If you are starting out, use a portfolio project and explain what its images show about your appearance and range. If you are changing careers, link one previous responsibility to recent modelling preparation. For an internal move, use a result from your current role and say why you are ready for the advertised responsibility.

Format it

For an online application, use a greeting, three or four short paragraphs, a conventional closing and your typed name. Follow the form's instructions, then check the spacing and paragraph breaks before you submit it.

Close and sign off

Say that you would welcome the chance to discuss the assignment, and thank the reader for their time. In a UK letter, use "Yours sincerely" if you greeted the recipient by name. Use "Yours faithfully" after "Dear Hiring Manager" or "Dear Sir or Madam".

Final check before you send it

Name the modelling position and company in your opening.
Use one assignment or portfolio project to prove your fit.
State what you did and include an accurate result.
Check that all project, qualification and employer details are correct.
Cut vague praise, repeated points and unnecessary detail.
Proofread UK spelling, the recipient's name and the sign-off.

Frequently asked questions

One application, one story

Match the letter to a CV built around the same evidence.

Use cvlift to tailor your CV to the role, then carry the strongest proof into your cover letter.

Tailor my CV

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