Responsibilities
Operate the cash register and process sales transactions. · Unload and unpack store deliveries. · Attach price tags to store products.
Official pay data
Sales Advisor salary guide
Updated 8 October 2026
Salary guide
What sales advisor roles pay
Official annual estimates for the whole country, mapped to the closest published occupation.
United Kingdom · gross annual earnings estimate
25th percentile
£21,970
Median
£25,056
75th percentile
£29,846
This ASHE benchmark covers full-time employee jobs, not self-employed income or part-time jobs. ASHE gross earnings include basic pay, overtime, incentive pay such as bonuses and commissions, shift premiums, and other cash pay. They are before deductions, exclude payments in kind, and are not take-home pay or the whole benefits package. Compare the benchmark with an offer on the same working-hours and annual-pay basis.
This is a country-level occupation benchmark, not a local offer estimate. Pay can differ by location, employer, duties, and working pattern.
Source: ONS, 2025-04-30. Mapped to Sales and retail assistants; the occupation is broader than the page role. Figures are estimates, not advertised salaries.
Quick interpretation
This national benchmark is a useful comparison point for a Sales Advisor because it covers the broader occupation of sales and retail assistants. It suits a full-time employee role with retail sales work, but it is not an exact estimate for every Sales Advisor offer.
Benchmark fit
Why this benchmark applies to Sales Advisor
The benchmark covers Sales and retail assistants, the broad occupation that includes the retail-facing Sales Advisor role used here.
Overlapping responsibilities
- A Sales Advisor role model includes operating a cash register and processing sales transactions.
- The role model also includes unloading and unpacking deliveries, then attaching price tags to store products.
What the occupation combines
- The official salary figure is for the broader Sales and retail assistants occupation rather than a separately measured Sales Advisor title.
Use the figure as an occupational comparison, not as a guaranteed local offer: pay can differ by employer, duties, location and working pattern.
Role scope
What Sales Advisor work usually includes
A Sales Advisor supports store sales through transactions and related stock-handling tasks.
Typical outputs
Processed sales transactions. · Unpacked and price-tagged store products.
Sales Advisor
This guide uses Sales Advisor as a retail sales role model with transaction processing and store-delivery tasks; the pay benchmark remains the broader Sales and retail assistants occupation.
Read the range
Three points, one pay distribution
When comparing an offer, check whether the role is centred on processing store sales and handling deliveries and price tags, rather than assuming every job under the broader occupation has the same mix of duties.
25th percentile
One quarter of employees earn below this figure.
Median
Half of employees earn below this figure and half above it; it is not the arithmetic midpoint of the displayed range.
75th percentile
One quarter of employees earn above this figure.
Location
Regional salary benchmarks
Supplementary regional medians are available for 11 regions, including London, Scotland, Wales and the North West.
| Region | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| East | Not published | £25,292 | Not published |
| East Midlands | Not published | £23,940 | Not published |
| London | Not published | £27,637 | Not published |
| North East | Not published | £25,013 | Not published |
| North West | Not published | £24,486 | Not published |
| Scotland | Not published | £25,245 | Not published |
| South East | Not published | £25,250 | Not published |
| South West | Not published | £24,691 | Not published |
| Wales | Not published | £24,480 | Not published |
| West Midlands | Not published | £24,935 | Not published |
| Yorkshire and The Humber | Not published | £24,682 | Not published |
Regional figures are supplementary. The national benchmark is not a local offer estimate, and pay can differ by location, employer, duties and working pattern.
Beyond salary
Salary versus total compensation
Compare the offer's gross cash pay on the same annual and working-hours basis as the benchmark, then assess benefits separately.
Fixed pay
Confirm the annual fixed amount and the contracted hours before comparing it with the benchmark.
Conditional cash pay
Ask whether overtime, bonuses, commission or shift premiums are offered, how they are calculated, and whether the quoted offer includes them.
Benefits in kind
Check the terms of any pension, health cover, leave or equity separately, because payments in kind are outside gross earnings and the whole benefits package.
Employment model
Compare the employment arrangement
This benchmark is for full-time employee jobs.
Full-time employee job
Compare an offer with the benchmark on the same working-hours and annual-pay basis.
Part-time or self-employed work
Do not treat part-time pay or self-employed income as directly covered by this full-time employee benchmark.
Offer review
How to evaluate your Sales Advisor offer
- Confirm the contracted hours and annual pay.A like-for-like comparison uses the same working-hours and annual-pay basis.
- Ask which cash payments are included in the quoted figure.Gross earnings can include basic pay, overtime, incentives, bonuses, commissions, shift premiums and other cash pay.
- Ask how any commission, bonus, overtime or shift premium is calculated and paid.These payments are conditional parts of gross earnings, so an offer needs clear terms before you compare totals.
- Review benefits separately from cash pay.Payments in kind are excluded from gross earnings and gross earnings are not the whole benefits package.
Questions
Sales Advisor salary FAQs
Source
About this salary benchmark
Source: ONS, 2025-04-30. The figures cover Sales and retail assistants (7111) and full time employee jobs. Updated 8 October 2026. This broad occupation benchmark may not match every Sales Advisor vacancy.
Put the benchmark to work
Build your Sales Advisor CV for the roles you want.
Use the salary range as context. Tailor your CV around the experience that supports your target level.