What they want to learn: For gym-based Personal Trainers, interviewers may use this question to assess proactive business development.
Answer plan
- β’Explain how you would learn about the gym's members and start genuine conversations.
- β’Describe how a complimentary session review could help you understand a member's goals.
- β’Set out how you would maintain the relationship after the first contact.
- β’Explain when and how you would request referrals from satisfied clients.
Evidence to use: Use previous evidence of relationship-building, service promotion, retention or referrals; if you lack direct experience, present a practical sequence and explain your reasoning.
Avoid
- β’Waiting passively for clients to approach you.
- β’Focusing on sales before understanding the member's goals.
- β’Asking for referrals before earning trust.