Brief interpretation and concept development
Graphic designers discuss client requirements, develop detailed briefs and turn business objectives into creative concepts for outputs such as websites, user interfaces, brochures and posters.
Evidence to prepare
- Choose a project where you turned an unclear request into a workable design brief.
- Identify the business objective, audience information and constraints you used to shape your concepts.
- Prepare one example of an early idea that changed after you clarified the client's requirements.