What they want to learn: For gym-based Personal Trainers, interviewers may use this question to assess proactive business development.
Answer plan
- •Explain how you would learn about the gym's members and start genuine conversations.
- •Describe how a complimentary session review could help you understand a member's goals.
- •Set out how you would maintain the relationship after the first contact.
- •Explain when and how you would request referrals from satisfied clients.
Evidence to use: Use previous evidence of relationship-building, service promotion, retention or referrals; if you lack direct experience, present a practical sequence and explain your reasoning.
Avoid
- •Waiting passively for clients to approach you.
- •Focusing on sales before understanding the member's goals.
- •Asking for referrals before earning trust.