Official pay data
Updated 15 October 2026
Salary guide
Official annual estimates for the whole country, mapped to the closest published occupation.
United Kingdom · gross annual earnings estimate
25th percentile
£39,645
Median
£53,703
75th percentile
£69,510
This ASHE benchmark covers full-time employee jobs, not self-employed income or part-time jobs. ASHE gross earnings include basic pay, overtime, incentive pay such as bonuses and commissions, shift premiums, and other cash pay. They are before deductions, exclude payments in kind, and are not take-home pay or the whole benefits package. Compare the benchmark with an offer on the same working-hours and annual-pay basis.
This is a country-level occupation benchmark, not a local offer estimate. Pay can differ by location, employer, duties, and working pattern.
Source: ONS, 2025-04-30. Mapped to Marketing and commercial managers; the occupation is broader than the page role. Figures are estimates, not advertised salaries.
The national benchmark groups Marketing Manager work under Marketing and commercial managers (code 2432). That is useful for setting a broad comparison point because the role covers strategy, launches, campaign oversight and performance reporting. It is not an exact offer estimate: employers may define the job differently, and pay varies with duties, employer, location and working pattern.
Benchmark fit
Marketing Manager is represented in the national benchmark for the broader Marketing and commercial managers occupation (code 2432). The role profile covers strategy, launches, campaign oversight, agency work and effectiveness reporting, making that benchmark a useful reference; it does not establish that every job in the wider group has the same remit or pay.
The figures describe the broader Marketing and commercial managers occupation at country level. Use them to frame an offer for Marketing Manager, not as a guaranteed rate for a particular employer, remit, location or working pattern.
Role scope
A Marketing Manager plans and directs marketing activity, from strategy and launches through campaign delivery and performance review.
Create marketing and social media strategies. · Plan and manage new product and service launches. · Oversee and approve campaign content, budgets and targets. · Work with in-house or external agencies. · Report on campaign effectiveness.
Marketing and social media strategies, launch plans, approved campaign content, budget and target oversight, and campaign effectiveness reports.
The supplied profile uses this title for a role covering marketing strategy, launches, campaigns, agency work and reporting.
This is the broader occupation used for the salary benchmark, so it may include work beyond the supplied Marketing Manager profile.
Read the range
A role focused on setting strategy and managing launches has a wider remit than one focused mainly on approving campaign content and reporting results. Compare the responsibilities in the offer with the benchmarked occupation; do not convert this scope difference into an assumed salary band.
One quarter of employees earn below this figure.
Half of employees earn below this figure and half above it; it is not the arithmetic midpoint of the displayed range.
One quarter of employees earn above this figure.
Location
The benchmark is national. Supplementary regional medians are available for East, London, North West, South East, South West, Wales and West Midlands.
| Region | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| East | Not published | £63,851 | Not published |
| London | Not published | £60,658 | Not published |
| North West | Not published | £48,865 | Not published |
| South East | Not published | £57,105 | Not published |
| South West | Not published | £41,963 | Not published |
| Wales | Not published | £57,791 | Not published |
| West Midlands | Not published | £52,379 | Not published |
Regional figures are supplementary comparisons, not local offer estimates. Pay can still vary with employer, duties and working pattern.
Beyond salary
Compare an offer by separating fixed salary from any conditional cash, then review benefits on their own terms. Check that the advertised figure uses the same annual-pay and working-hours basis as the benchmark.
Confirm the annual amount, contracted hours and whether the figure is fixed basic pay or a broader gross-earnings measure.
Ask what is conditional, how it is calculated, and whether the quoted figure includes incentive pay, overtime or other cash payments.
Check pension, health cover, leave and any equity separately because payments in kind and the wider benefits package are not included in the ASHE gross-earnings measure.
Employment model
The benchmark covers full-time employee jobs. It does not measure self-employed income or part-time jobs.
Compare an offer on the same annual-pay and working-hours basis before drawing conclusions from the benchmark.
This benchmark does not cover these arrangements, so do not compare them as though they were the same employment basis.
Offer review
Questions
Source
Source: ONS, 2025-04-30. The figures cover Marketing and commercial managers (2432) and full time employee jobs. Updated 15 October 2026. This broad occupation benchmark may not match every Marketing Manager vacancy.
Put the benchmark to work
Use the salary range as context. Tailor your CV around the experience that supports your target level.
