Official pay data
Updated 12 October 2026
Salary guide
Official annual estimates for the whole country, mapped to the closest published occupation.
United Kingdom · gross annual earnings estimate
25th percentile
£27,373
Median
£33,412
75th percentile
£41,521
This ASHE benchmark covers full-time employee jobs, not self-employed income or part-time jobs. ASHE gross earnings include basic pay, overtime, incentive pay such as bonuses and commissions, shift premiums, and other cash pay. They are before deductions, exclude payments in kind, and are not take-home pay or the whole benefits package. Compare the benchmark with an offer on the same working-hours and annual-pay basis.
This is a country-level occupation benchmark, not a local offer estimate. Pay can differ by location, employer, duties, and working pattern.
Source: ONS, 2025-04-30. Mapped to Marketing associate professionals; the occupation is broader than the page role. Figures are estimates, not advertised salaries.
This national benchmark places Digital Marketing alongside Marketing associate professionals. It is a useful starting point because digital marketing work can cover website content, email, analytics, social channels, paid media and lead generation. It is not a job-by-job match: employers can assign a narrower mix of work. If the role covers strategy, launches and campaign oversight, compare its remit and pay with the [Marketing Manager salary](/uk/salaries/marketing-manager).
Benchmark fit
The benchmark is useful for Digital Marketing because it uses the mapped occupation Marketing associate professionals, while UK digital marketing work spans content, campaigns, analytics and lead generation.
Compare the offer's actual remit with the benchmark. A closer fit may include website content, email, analytics, social media, paid media or lead generation, but any one Digital Marketing job may cover only part of that mix.
Role scope
Digital Marketing work uses digital channels to create content and campaigns, assess performance and support lead generation.
Create and upload copy and images for an organisation's website. · Write and send email marketing campaigns. · Conduct keyword research and prepare web statistics reports. · Provide reports and analysis intended to demonstrate return on investment. · Manage a contact database and assist with lead-generation activities.
Website copy and images. · Email marketing campaigns. · Web statistics, reports and analysis for clients or company management.
Read the range
Compare the actual remit as well as the title. A role centred on website content and email campaigns differs from one that also researches online media opportunities, assists with lead-generation activities and reports return on investment; both can sit within Digital Marketing.
One quarter of employees earn below this figure.
Half of employees earn below this figure and half above it; it is not the arithmetic midpoint of the displayed range.
One quarter of employees earn above this figure.
Location
Supplementary regional medians are available for this benchmark.
| Region | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| East | Not published | £35,758 | Not published |
| East Midlands | Not published | £33,938 | Not published |
| London | Not published | £36,870 | Not published |
| North East | Not published | £32,873 | Not published |
| North West | Not published | £29,291 | Not published |
| Scotland | Not published | £28,916 | Not published |
| South East | Not published | £33,470 | Not published |
| South West | Not published | £32,368 | Not published |
| Wales | Not published | £28,488 | Not published |
| West Midlands | Not published | £29,374 | Not published |
| Yorkshire and The Humber | Not published | £30,653 | Not published |
Use regional figures as context, not as a local offer estimate. Pay can differ by location, employer, duties and working pattern.
Beyond salary
Compare an offer on the same annual-pay and working-hours basis, then separate fixed salary from any conditional cash payment and from benefits.
Confirm the stated annual salary and contracted hours before comparing the offer with the benchmark.
Ask which payments are guaranteed, which are conditional, and the rules that apply to them. Gross earnings can include these forms of cash pay.
Ask for the terms of any benefits offered and assess them separately from cash pay, because gross earnings are not the whole benefits package.
Offer review
Questions
Source
Source: ONS, 2025-04-30. The figures cover Marketing associate professionals (3554) and full time employee jobs. Updated 12 October 2026. This broad occupation benchmark may not match every Digital Marketing vacancy.
Put the benchmark to work
Use the salary range as context. Tailor your CV around the experience that supports your target level.
